Philippines TV Market Share, Competition, Growth and Industry attractiveness
TV belongs to the category of household appliances. So the TV market size is closely connected to family quantity and population of the country. At the moment of writing, Philippines has an around a total of 20 million families. Among them which are the 85 percent have already owned at least one TV set. Therefore, an around a total of 17 million families are TV users. Supposing TV’s life span will exist up to 10 years. This figure translate that annually, there are around a total of 1.7 million new TV to be buy that will share by different TV brand in the market. TV competition in Philippines Market At the moment, the top three players occupy an around half of Philippines TV market, which as follows; Samsung, Sony and LG. While the second class TV brands which acquires more or less 35 percent of the market are the following, Skyworth, Sharp, TCL, Haier and DEVANT. And the rest of the TV market is competed by Changhong, Hyundai, Toshiba, Panasonic, EZY, Pensonic, HK TV, Nov